Mission, Vision, and Values
Mission
To grow, support, and elevate the sport of swimming by empowering athletes, coaches, clubs, and our broader community to achieve excellence at every level.
Vision
An inspirational and innovative swimming community uniting grassroots and elite athletes under a recognized standard of excellence - where swimming is a universally accessible sport and the United States remains the global leader in performance and development.
Core Values
Community - We embrace collaboration and inclusiveness, recognizing that our strength comes from a nationwide community working together to advance the sport.
Excellence - We seek continuous improvement through new ideas, innovative technologies, and data-driven approaches and pursue excellence at every level through the highest standards in athletic performance, organizational operations, and service to our members.
Safety - We prioritize physical, emotional, and mental well-being, ensuring all members train and compete in environments that reflect the commitment to athlete safety central to the Olympic Movement.
Growth - We are committed to expanding access to the sport, reducing barriers to participation, and supporting lifelong development for athletes, coaches, officials, and clubs by celebrating the joy of swimming and a lifelong love of the water.
Accountability - We act with honesty, transparency, and responsibility, with full accountability to our members and stakeholders.
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